Optimizing Resources: CTO’s challenges in a Budget-Constrained World

CTO Challenges in a Budget-Constrained World: How The Flock Aids with Staff Augmentation Services

In the fast-paced world of technology, Chief Technology Officers (CTOs) often find themselves at the crossroads of needing to execute ambitious projects with limited budgets. The pressure to stay competitive and at the forefront of innovation is constant, and finding smart ways to optimize resources has become a top priority. In this article, we will explore the CTO’s challenges in such situations and how The Flock can be their secret ally through staff augmentation services.

Challenge 1: Budget Constraints

One of the biggest hurdles for a CTO is budget constraints. Technology projects often require significant investment in talent, infrastructure, and development, which can be overwhelming when resources are limited. CTOs must find ways to do more with less, and this is where staff augmentation comes into play.

How The Flock Can Help CTOs Overcome Budget Constraints

The Flock offers an efficient solution to this challenge. With its staff augmentation services, CTOs can access a team of highly skilled professionals at a fraction of the cost of hiring full-time employees. This allows them to tap into the necessary talent without the financial burden of salaries and benefits. For CTOs looking to stretch their budgets, The Flock’s staff augmentation services provide a cost-effective solution.

Challenge 2: Local Talent Shortage

In many instances, finding the right talent locally can be a challenge. Skill shortages in the job market can limit hiring options, further complicating the execution of critical projects.

How The Flock Addresses Talent Shortages

The Flock overcomes this challenge by providing access to an extensive global talent pool. CTOs can find experts in various technologies and disciplines regardless of their geographic location. This not only expands hiring options but also brings a fresh and diverse perspective to projects. With The Flock’s global reach, CTOs can access the skills they need, no matter where they are located.

Challenge 3: Adaptability and Agility

In a constantly evolving technological world, adaptability and agility are essential. CTOs must be ready to change course and address new technologies or emerging challenges at the drop of a hat.

The Flock’s Contribution to Adaptability

The staff augmentation from The Flock allows CTOs to have a flexible and scalable team that can quickly adapt to changing market demands. Whether you need to expand your team temporarily or downsize after a project, The Flock can adjust to your needs. This adaptability ensures that CTOs can respond swiftly to market shifts and stay ahead of the curve.

Challenge 4: Maintaining Quality and Speed

Despite budget constraints, CTOs must maintain high-quality standards and deliver projects on time. This often involves finding a balance between efficiency and excellence.

Ensuring Quality with The Flock

The Flock is committed to providing high-quality talent that can seamlessly integrate into your existing team. This helps ensure that your projects run smoothly and meet quality expectations, even when resources are limited. CTOs can rely on The Flock to deliver results efficiently without compromising on quality.

In summary, CTOs face ongoing challenges when they need to execute projects on a tight budget. However, The Flock offers an effective solution through its staff augmentation services. By leveraging this resource, CTOs can optimize their resources, access global talent, maintain agility, and ensure quality in their projects, even under challenging financial conditions. The staff augmentation from The Flock is the strategic ally that CTOs need in their pursuit of technological excellence.

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Nearshoring in Latin America: Powering the Growth of Global IT Businesses

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Over the past few years, advancements in technology have significantly revolutionized the way we engage with each other. The swiftness and effectiveness with which we can acquire knowledge, communicate with peers, and conduct business transactions have fundamentally altered our lifestyle and professional practices. In this article, we discuss how nearshoring can enhance innovation and expansion for startups.

In a globalized and digitized world, industries such as entrepreneurship have been particularly impacted by ICTs. Recent statistics indicate that startups are the ones that use technology the most to develop innovative products or services.

At first, to ensure stability (cost reduction, aiming for greater production), these companies seek viable methodologies in the market to carry out their projects. Nearshoring is a response to the big uncertainties that these fledgling companies may have.

This is a well-known outsourcing methodology in which a company transfers part of its production to third parties. Although these third parties are located in other countries, they are located in nearby destinations with a similar time zone. This practice is increasingly being implemented in the remote work world, allowing for cost reduction while maintaining a high level of quality in service provision.

Unlike offshoring, proximity between providers and industry is a protagonist. This translates into better communication management. The choice of regions when hiring allows firms to have a similar time zone, facilitating coordination, streamlining, and teamwork. This necessary help makes collaboration more effective, key when thinking about synchronous and asynchronous work in service provision. Not to mention that, with this system, there are no concerns about personnel mobility or cultural and linguistic barriers.

Startups have more limited budgets than large companies and need to reduce costs to grow profitably. Nearshoring is an effective way to prevent this from happening, as it allows part of the production to be outsourced to third parties located in nearby places with lower labor and operating costs. When facing the possibility of a deficit, sub-contracting is an option. Segmenting production allows startups to access a broader group of experts in a variety of areas, which can accelerate the development process and improve the quality of the final product, giving rise to agility and flexibility in a constantly changing business environment.

Latin America is a region in full evolution. With a growing entrepreneurial ecosystem, it offers opportunities for startups and companies looking for innovation and cutting-edge technological solutions. In fact, US industries use this methodology to seek Latin American talent. A continent that has emerged as an attractive destination for outsourcing services and the establishment of new companies due to its broad knowledge in the field, competitive labor costs, and geographic proximity to the United States, one of the world’s largest technology markets.

Highly valued in the industry due to its quality, language and cultural skills, and its ability to adapt to specific customer requirements, this place is a cradle of developers, engineers, and technicians in the region. Specialists who have proven to be highly competent in areas such as software development, data analysis, artificial intelligence, and cybersecurity.

Additionally, this area has many universities and research centers that offer top-level education in scientific development and computer sciences, contributing to the increase in expert talent in the region.

Startups have seen Latam as an ideal place to establish their operations due to its low operating costs and a great business climate. The region has witnessed an increase in the number of businesses, accelerators, and venture capital funds that are dedicated to supporting these entrepreneurs.

In a context where Latin America emerges as an inexhaustible source of professionals, Nearshoring provides startups with the opportunity to obtain high-quality services at a competitive price, while allowing them to maintain a close relationship with their providers. This strategy helps them reduce costs, increase efficiency, improve service quality, and ultimately drive their growth and success in a constantly evolving global market.


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Staff Augmentation in your business: What it is and How it Works?

Staff augmentation is a business strategy that allows companies to quickly and easily increase their workforce by hiring temporary staff to meet specific project needs. This strategy is commonly used in the technology and IT industries, where there is a high demand for specialized skills and expertise.

But you know Staff Augmentation in your business: What it is and How it Works?

Staff augmentation in your business is different from traditional hiring:

In that, it involves the temporary addition of skilled professionals to an existing team, rather than the creation of a new team. The temporary staff, also known as contract or contingent workers, work alongside the existing team to complete the project on time and within budget.

The process of staff augmentation typically involves three main steps: identification of the skills and experience required, finding and hiring the necessary talent, and integration of the temporary staff into the existing team.

Once the company has identified the necessary skills and experience, the next step is to find and hire temporary staff. This can be done through various channels, such as recruitment agencies, freelance marketplaces, or personal networks. The company must evaluate the potential candidates based on their skills, experience, and fit with the existing team.

After the temporary staff has been hired, the final step is to integrate them into the existing team. This involves providing the necessary training and orientation, as well as ensuring effective communication and collaboration between the temporary and permanent staff.



There are several benefits to using staff augmentation as a business strategy:

First, it provides a flexible solution to quickly scale up or down the workforce as needed. This allows the company to meet project deadlines and complete projects within budget, without the long-term financial commitment of hiring permanent staff.


Second, staff augmentation allows the company to access a broader range of skills and expertise than would be possible with a small, permanent team. This is particularly important in the technology and IT industries, where specialized knowledge and expertise are critical to project success.


Finally, staff augmentation can help the company maintain a competitive advantage by staying up-to-date with the latest technology and industry trends. The temporary staff brings with them new ideas, insights, and knowledge that can help the company stay ahead of the competition.


In conclusion, staff augmentation is a powerful business strategy that allows companies to quickly and easily increase their workforce to meet specific project needs. By identifying the necessary skills and experience, finding and hiring the necessary talent, and integrating the temporary staff into the existing team, companies can take advantage of the benefits of staff augmentation to stay competitive in today’s fast-paced business environment.



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The Flock helps you accelerate your digital transformation. Build your Team Now. Click here!

Access the world’s best jobs. Apply as Talent


Outsourcing software services: What is it and why should you consider it for your business?


Software is a key element for any business as it forms the backbone of the system and enables various tasks such as tracking customer orders, managing inventory, scheduling employees, and accepting payments. Therefore, it is important that companies manage their infrastructures efficiently to avoid excessive costs for customers and the company as a whole. One interesting option for reducing costs is outsourcing software services, where companies can obtain products at much lower prices than if they were managing their own operating system. In this way, they can develop new services and products without having to spend money on maintaining them.

What is the outsourcing of software services?

Software services outsourcing is contracting an external company to develop, maintain, or update custom software for your business instead of employing an in-house team of developers. In this way, companies can leverage the resources and expertise of an external service provider like The Flock to meet their software needs.

Benefits of Working with The Flock and How It Can Help Your Business:

  • Lower costs: outsourcing can be much more cost-effective than an in-house development team because it avoids the costs associated with hiring and maintaining in-house staff, such as salaries, benefits, and training. Plus, at The Flock, we already have the infrastructure, tools, and technical team needed to develop software, which means there’s no need to invest in expensive equipment and software.
  • Flexibility: Outsourcing gives your company the flexibility to scale its software development team as needed, allowing it to better manage its resources and budget at each stage of the project.
  • Specialized experience and skills: The Flock has a highly skilled and experienced team in a variety of software technologies, which means you can access specialized skills you do not have in-house, allowing you to develop more advanced and complex software solutions.
  • Focus on your business: outsourcing software development allows you to focus on your core business instead of worrying about software development. This can improve the overall efficiency of your business and allow you to focus on your core business goals.
  • Reduce Risk: Software development can be a complex process that comes with many risks. Outsourcing software development can reduce the risk to your business, as The Flock has a team of experts who are in constant contact with you at every stage of development, looking for solutions.

https://theflock.com/en/StartAProject/?utm_source=blog&utm_medium=organic&utm_campaing=projectIn summary, outsourcing software services can be a very beneficial strategy for companies. It allows them to reduce costs, access specialized skills, improve the overall efficiency of their business, and reduce the risks associated with software development. For these reasons, companies should consider outsourcing software services to improve the efficiency and profitability of their business.


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The Flock helps you accelerate your digital transformation. Build your Team Now. Click here!

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10 keys for creating a remote business culture

The remote business culture

is related to the values, objectives, missions, and views of a certain company and the employers are the ones who transmit them to the employees, who share them with each other in every project. This remote business culture represents the structural foundation, whose purpose is to create a sense of belonging and promote not only mutual support and cooperation among the members of the enterprise but also compliance with the schemes and working rules.

Regarding the internal level, it is expressed throughout the adopted modality and guidelines that regulate the working dynamics but it also controls the relationships among the employees. Those who work for a certain organization feel identified with its proposal, so they adapt their behavior and their way of perceiving what they perform there. But at the external level, it can be present in the exchange and collaborations that the company has with other enterprises.

Due to the Covid-19 pandemic

many companies had to start to consider other options completely different from the traditional working model. On this point, we should focus on the factors that allow current companies to keep on track and go for virtuality.

The challenge of creating this culture within the remote model requires new strategies that aim at maintaining communication, emotional intelligence, and empathy. Besides these strategies promote leadership and make the learning of necessary tools easier in a continuous, efficient, and coordinated way.

By the latter, it is essential to point out that, as they do not share a physical space in this new model, employees’ expressions, gestures, and behavior during their virtual meetings are crucial in terms of dialogue and exchange with others.

As part of these new marketing strategies, it is also important to highlight which are the market needs that the company can fulfill in the present, which are the skills and techniques to do so, and which will be the objectives. This enables the enterprise to pay attention to its client’s needs and desires and design a plan to satisfy them.

Moreover, the organization must take action to accompany and strengthen every employee’s and team’s development by promoting the fulfillment of tasks, and the meeting of deadlines through joint agreements and criteria.

In this article, we will review some aspects to take into account when creating a business culture:

  1.   Defining the company’s personality and values: this means not only clarifying the features by which the members will be able to interact with each other and with their clients but also outlining which are the values that they will defend in those interactions.
  2.   Being clear about the mission and view of the brand for developing tasks: employees must be aware of what the organization is like nowadays and where it is going ahead. So the entire purpose of the company, the needs and demands they want to comply with, and the strategies must be clarified.
  3.   Encouraging employees to accomplish the organization’s goals: it is essential to let them know about the benefits they can get when meeting the deadlines in search of complying with those goals.
  4.   Motivating employees to learn new skills: the market is constantly changing its conditions, so the workers must be up-to-date by learning the necessary skills to remain in it. This will allow them to be more versatile and move forward in their career.
  5.   Providing tools for leadership development within the team: the enterprise must accompany and allow its members to make decisions and solve conflicts proactively, keeping the connection of the team in search of guaranteeing everyone’s well-being.
  6.   Acknowledging every worker’s performance: receiving recognition makes workers feel appreciated by the company. Being aware that you are doing well and that contributes to the normal whole operation is gratifying to continue improving.
  7.   Promoting mutual support and collaboration within the work team: actions must be taken to boost the team spirit and encourage collaborative work, so they can help each other.
  8.   Generating gathering spaces, no matter how far they are: it is essential that there exist areas outside the working environment, where employees can meet with each other virtually, share common interests, express genuinely, and build bonds with their colleagues.
  9.   Boost communication between employers and employees flexibly: by adopting more independence and autonomy, remote work involves holding another kind of strategy for communicating. To do so, the most adequate channels to share relevant information must be defined. When and how that will happen should also be established.
  10. Improving body language in the digital world: in this type of meeting, the body has a different role from the one it used to have in in-person meetings. So, it is recommended to pay attention to non-verbal expressions and observe and listen carefully to others, apart from verbal communication.



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The Flock helps you accelerate your digital transformation. Build your Team Now. Click here!

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Football is to low-class what technology is to middle-class: a chance for climbing the social ladder

Successful remote work and the technology boom require an essential change in the way entrepreneurs manage their own companies.

Talent-oriented rather than geolocation-oriented recruitment, flexibility towards change or fast market expansion are some of the strengths of remote work and Latin-American startups are taking advantage of them.

According to Forbes magazine, Mateo Bovio, current partner and Chief Sales Officer in The Flock, is a serial entrepreneur, has a fulfilling career path and looks older than 28. Mateo, who is an Argentinian industrial engineer living in Italy, defines himself as a “digital entrepreneur”, if he comes up with an idea, he does the impossible for achieving it. He speaks five languages, got two master’s degrees but what really defines his profile is his passion for what he does.

Commercial profiles have a key role in this new asynchronous, remote and technological context where the world becomes small and accessible. Since June, he has been in charge of looking for new clients and new business opportunities.


– What is your experience like working remotely for a startup such as The Flock, living in Italy but looking for clients all over the world?

– The experience is amazing. The new digitalization model allows us to go beyond the reality structure and change that model and I love that. The commercial part is crucial for any enterprise, everything can improve but if there are no sales, there is no business and for those who work in the sales area, we know how to deal with that pressure better than others. On the other hand, working remotely is something I am used to and I find it easier when it comes to commercial management and results. I attend certain face-to-face meetings or events when it is really worth it as I know they will be useful. I also use current digital tools a lot. The pandemic also contributed to it and the clients got used to a video call or attending an online event. Besides, if you are good at selling, making the most of marketing and media and if you support your business with a comprehensive commercial strategy, you can then choose good referrals and, on top of that, you get surrounded by great partners. In that case, you are a whiz.

– Which one do you consider as the most disruptive model of this new technological context where speed and flexibility are key concepts of this tech era?

– The most disruptive model is the social one. Nowadays I am writing a book about that which will be released in Latam in December 2022. Football is to low-class what technology is to middle-class that intends to be skilled, it is a chance for climbing the social ladder. Today there are plenty of young people who set up their own technology business after school or university and that deeply moves me. They are the main characters because they know how to use technology with impact in every aspect. We must know how to use technology, it is an evolving and emerging tool and there are more and more new things coming up and we must be constantly reading about the new trends. Talking about the most disruptive technical model, I would mention blockchain, it is a technology that, due to its transparent and transactional features, can change and is actually changing the society organization.

– The queens of the entrepreneur ecosystem seem to be the startups and scaleups, both of them attract the best talent since these kinds of companies have flexible policies and fully remote jobs. Which makes the difference in The Flock from the other platforms?

– For sure, the startups are the queens of the entrepreneur ecosystem and we young people imposed a paradigm change with flexible policies and fully remote jobs where the premise is working to live rather than living to work. It is part of a generational and cultural shift. In accordance with this, there is The Flock, which is the top Latin-American freelance talent platform. Within this company, there coexist product, development, design, business and data profiles that are validated in advance and in a technical way on the platform. They are also asked about their preferences related to coding to be able to assign them certain projects or enterprises. I have never seen in Latam an IT talent platform where there is such a huge freelancer’s community and where freelancers are treated the same way as in-house employees. We keep on working on this line to provide usefulness and certainty to the flockers. We in the Flock are clear that 50% of IT talent will be freelance in the next five years. So we must help organizations not to be left aside from that talent recruitment but we always take care of our talents by taking our catchphrase into account: “free refers to freedom and not to the lack of charge.”

– Startups are a new way of doing businesses and technology is the foundation of this type of company. Which is the biggest challenge that you face?

– Startups face a big challenge and that is to become profitable in a short term and I agree with the fact of having that challenge. I cannot understand startups that are not profitable and raise funding rounds. I prefer bootstrapped startups that do not do this and sell until they reach a balance without the help of investments or the ones that do it but only for making their profitable business grow, like we do in The Flock.

– You are a prime example of the possibility of working fully remote. How do you manage your schedule with so many different time zones?

– Any common person in my shoes would be in shock. However, luckily I do not consider myself as a common person. I put a lot of passion and energy into my job and that makes me work happily, although it is essential to manage my google calendar properly in order to work out, sleep well, spend time with family and friends, travel and work in an efficient and productive way. It is not easy to have a commercial profile but I take advantage of an innate talent and I work on it. I have just finished a master’s degree on neuroscience which helps me to sell more and better but, at the same time and on the personal aspect, to deal with stress and anxiety and use them as a daily propulsion. Time zones are a complex topic but if you are organized, constant and have a good attitude, you can make it.

– Do you think that entrepreneurship and innovation must go together? Or is it more important the way you set your own business rather than the product or service itself?

– For me, the important thing is to find a need and focus on it to solve it. Also, at the same time, to see if someone is willing to pay me for that solution and if so, I ask myself how difficult it is to reach it. That is entrepreneurship, innovation is another thing.

– What do you think about the metaverse? Do you think it will have an important impact on the daily life of entrepreneurs?

– I see the metaverse as really marketing-oriented. If we split up the word, the second part is “verse” which in Argentinian slang (verso) stands for something that people speak a lot about but it is not true. It is an old concept but, more recently, it has been introduced strongly into the market by Facebook, that now is called Meta. I consider it is very similar to virtual or augmented reality we were used to in Pokemon GO or some innovations in the tourism area.

– Which do you think is a daily catchphrase that an emerging technological startup must follow?

– Always forward.

– If it is very hard for Mateo Bovio to give up an idea that has come to his mind, which would be some advice for someone who has a project in mind and does not know where to start from?

– First of all, they must consider if it is sellable. Then, if they have attitude and perseverance, they will find the proper team to put it into practice.  My advice is to set up your own business as a lifestyle.


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The Flock helps you accelerate your digital transformation. Build your Team Now. Click here!

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An unknown but increasingly requested position: what CTOs do


CTOs/Technology represents the talent economy basis.

When people can learn, share and work from any part of the world, all traditional assumptions about work are open for revision. The growth of computer speed, the infinite capacity of data storage, and the power of internet connections make global collaboration possible in real-time and in almost all disciplines.

According to research conducted by Harvard University, companies are considering the recruitment of freelance talent as a key aspect of their business strategy. This “new” trend has taken center stage with key figures.

One of these new roles that appear on this on-demand talent stage is the CTO. The responsibilities and tasks of a Chief Technology Officer are well-defined and this job position is increasingly in demand. So, what are these department managers in charge of?

Juan Cruz Montes, Director of Technology in The Flock,

explains some of his duties and tells about his daily routine in the leadership of the technical team of one of the Latin-American platforms with more validated talents. According to him, when making up a technology team, the key is to make a balance between challenges and practice, to find harmony among technologies to fulfill delivery, stability, and trust in the whole area. “Finding talents is also difficult but luckily in The Flock we specialized in that.”

The CTO has a main role within a company’s organizational chart and fluctuates from the commercial to the technical area, as they develop innovative products and take responsibility for the technology that allows the company to operate. “We define the technological direction. I started programming when I was 15, later on at 19 I began to work as a developer and I went from big companies to smaller ones until I ended up being a freelancer for many years. I traveled the whole world as a freelancer and I worked with clients from almost all continents. Then I came back to Argentina and I joined The Flock project.”

Many on-demand talent platforms match profiles with projects and he claims that The Flock’s distinctive feature is the fact of putting the focus on the community and making the freelancer’s life as easy as possible. The talent seeks freedom and flexibility, which is not offered by traditional work. The world is completely different from our parents, working in the same enterprise for decades is no longer attractive. In The Flock, we offer solutions for all the freelancers’ pains, as well as many perks.



There is an increasing demand for technological profiles. The CTO of The Flock considers that the pair react + node has been the most requested for the last years, at first it was a stack only for start-ups but since the adoption of Typescript is slowly getting into the corporate world.

The tech industry moves forward by leaps and bounds and many of its new developments have a huge impact on society. Juan Cruz considers that technology is disruptive when it changes how we do something or breaks established habits. For example, Uber has changed the way the world moves, Netflix has modified the way we watch TV, Rappi has affected the way we order food and some apps modify, for instance, our way of paying. We in The Flock have changed the way we work.

He thinks Latin America is one of the regions with more tech talents who are very well qualified. “In countries such as Argentina, Mexico, Brazil, and Colombia there is a vibrating and healthy start-up ecosystem that produces many world-class developers. The regional challenges lead to innovation and it’s there where the Latin-American talent shines.”

He considers that a person who wants to become a CTO does not have to know about all the technologies but he is convinced that they must like being up-to-date in order not to be left apart quickly. “I would recommend that person get involved in their favorite technologies community and focus on learning everything about its basis. Opportunities are endless, we only need to be passionate about what we do.”

Being a CTO implies knowing how to attract, manage and promote loyalty within the IT professionals team of the company. His daily slogan to perform successfully at work is: “first make it work, then make it better.” Constant improvement, daily and incessant construction. Sprint by sprint, quarter by quarter.




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The Flock helps you accelerate your digital transformation. Build your Team Now. Click here!

Access the world’s best jobs. Apply as Talent

Nearshoring en América Latina: Impulsando el crecimiento de las empresas mundiales de TI

Nearshoring in Latin America

En el competitivo escenario global de las tecnologías de la información (TI), la eficiencia operativa, la calidad del servicio y la agilidad en la entrega son aspectos cruciales para el éxito. En este contexto, el nearshoring en América Latina emerge como una estrategia eficaz para impulsar el rendimiento empresarial, aportando importantes beneficios más allá de la simple reducción de costes.

En los últimos años, la región se ha convertido en un centro ideal de nearshoring para empresas globales, ofreciendo una atractiva combinación de talento técnico en TI, infraestructuras robustas, husos horarios compatibles y costes operativos competitivos.

Con la extensa red de talento de The Flock, las empresas globales tienen acceso inmediato al mejor talento de TI en América Latina para todas sus necesidades de nearshoring. Así que, en el artículo de hoy, entenderemos mejor los beneficios del nearshoring y por qué América Latina destaca.

¿Por qué elegir el nearshoring en América Latina?

El nearshoring es la práctica de transferir operaciones a países geográficamente cercanos para aprovechar beneficios específicos, como costos más bajos, talento especializado, zonas horarias similares y mayor integración entre el equipo. Este modelo contrasta con el de offshoring, que implica la externalización a países lejanos como India o Pakistán, que a menudo se enfrentan a retos de diferencias culturales y de zonas horarias.

América Latina ha atraído la atención de las empresas de TI de todo el mundo gracias a su creciente base de talento tecnológico, sus buenas infraestructuras y su economía estable. Países como Brasil, México, Chile, Costa Rica y Colombia han invertido significativamente en la formación de profesionales de TI, lo que ha dado lugar a una mano de obra altamente cualificada y preparada para satisfacer las demandas del sector.

Además, la proximidad geográfica de América Latina con Estados Unidos y Europa permite una mejor sincronización de las actividades, facilitando la colaboración en tiempo real y minimizando las dificultades asociadas a las diferencias horarias. Esto adquiere aún más relevancia en un mundo en el que el trabajo a distancia forma cada vez más parte de nuestra vida cotidiana, lo que hace que la capacidad de colaborar en línea sea fundamental para el éxito de los proyectos.

Así, en nuestra opinión, el nearshoring presenta un equilibrio ideal entre todos estos factores, permitiendo a las empresas obtener grandes beneficios al trasladar parte de sus operaciones a América Latina.

Principales beneficios del nearshoring en América Latina

El nearshoring en América Latina proporciona una serie de beneficios a las empresas globales que buscan reforzar su personal de TI. Veamos con más detalle los principales:

Reducción de costes.

En primer lugar, está la cuestión de la reducción de costes. América Latina cuenta con una mano de obra altamente cualificada, pero los costes son generalmente inferiores a los de países como Estados Unidos y Europa, lo que permite un ahorro significativo para las empresas globales sin pérdida de calidad.

Gran reserva de talento

La región latinoamericana es rica en talento técnico, con una base creciente de profesionales de TI altamente cualificados. Muchos de estos profesionales dominan el inglés y el español, lo que facilita la comunicación con empresas internacionales y la ejecución de proyectos de TI.

Zonas horarias favorables

La proximidad geográfica a Estados Unidos y Europa es otro factor que impulsa el nearshoring en Latinoamérica. Esta proximidad permite una mejor sincronización de los horarios de trabajo, lo que facilita la colaboración en tiempo real y hace más eficiente la gestión de los proyectos.

Comunicación facilitada y similitudes culturales

La cultura también desempeña un papel crucial en esta dinámica. La similitud cultural entre América Latina y los mercados norteamericano y europeo, mayor que, por ejemplo, la de países como India o Pakistán, favorece la comunicación efectiva y el entendimiento mutuo, minimizando los malentendidos y mejorando la eficiencia.

Entorno empresarial estable

Por último, América Latina cuenta con un entorno empresarial estable y seguro. Muchos países de la región tienen economías fuertes y políticas favorables a los negocios internacionales, lo que los convierte en lugares atractivos para la inversión y la expansión a largo plazo de grupos extranjeros.


Cómo entrenar la inteligencia artificial en 5 pasos para obtener resultados óptimos.

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Cómo entrenar la inteligencia artificial en 5 pasos para obtener resultados óptimos.

artificial intelligence

Paso 1: Recopilar y preparar los datos
Supongamos que quiere entrenar un modelo de inteligencia artificial para reconocer imágenes de perros y gatos. En este caso, tendrá que recopilar un gran número de imágenes etiquetadas de perros y gatos. Estas imágenes pueden proceder de bases de datos públicas, como ImageNet, o puedes recopilarlas tú mismo. Una vez que tenga las imágenes, tendrá que preparar los datos limpiando las imágenes, redimensionándolas a un tamaño común y normalizando los valores de los píxeles.

Paso 2: Elegir un algoritmo de aprendizaje
Para el problema de reconocimiento de imágenes, puede optar por utilizar una red neuronal convolucional (CNN). Las CNN son eficientes para el procesamiento de imágenes y han demostrado su eficacia en tareas de clasificación. Puede elegir una arquitectura CNN existente, como VGG16 o ResNet, y ajustarla a sus necesidades.

Paso 3: Entrenar el modelo
Una vez que tenga los datos listos y haya seleccionado una arquitectura CNN, puede empezar a entrenar el modelo. Esto implica alimentar el modelo con las imágenes etiquetadas de gatos y perros y ajustar los pesos de la red neuronal mediante retropropagación. Durante el entrenamiento, el modelo aprenderá a reconocer las características distintivas de perros y gatos para realizar la clasificación correctamente.

Paso 4: Validar y evaluar el modelo
Después de entrenar el modelo, hay que evaluar su rendimiento. Para ello, puede utilizar un conjunto de datos de validación que no se haya utilizado durante el entrenamiento. Por ejemplo, puede tener un conjunto de imágenes de gatos y perros que no se utilizaron para entrenar el modelo. Al pasar estas imágenes por el modelo, puede evaluar su precisión, es decir, la proporción de imágenes clasificadas correctamente. Si el rendimiento no es satisfactorio, puede realizar ajustes en el modelo o en los datos de entrenamiento.

Paso 5: Optimizar y ajustar el modelo
Basándose en los resultados de la evaluación, puede optimizar y ajustar el modelo. Por ejemplo, puede intentar cambiar la arquitectura de la CNN, ajustar hiperparámetros como la tasa de aprendizaje o el tamaño del lote, o incluso recopilar más datos de entrenamiento si el modelo muestra deficiencias en la generalización. Estos ajustes te permitirán mejorar el rendimiento del modelo y obtener resultados óptimos.

Recuerde que estos son sólo ejemplos específicos del reconocimiento de imágenes de perros y gatos. El proceso de entrenamiento de la inteligencia artificial puede variar en función del problema que estés abordando. Sin embargo, los pasos generales de recopilación de datos, selección de algoritmos, entrenamiento, evaluación y ajuste son aplicables en diferentes contextos de entrenamiento de IA.



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En The Flock te ayudamos a acelerar tu transformación digital. !Crea tu equipo ahora¡. Haz clic aquí.

Accede a los mejores Trabajos remotos del mundo. Aplica como Talento

5 steps for building digital products

How to build a digital product? 5 steps to achieve it

Perfect formulas do not exist, but having suitable, disciplined and avid professionals allows us to get very close. The future of work has arrived, the world has become digital and IT talent is the king of this new scenario. 


New technologies have opened new horizons in the universe of freelance and on-demand work. Today, we can find a wide range of disciplines and specializations  that are developed exclusively in the online world dedicated to building digital products focused on satisfying and / or solving different needs.


The start-up world evolves very fast and if you do not have the necessary flexibility you can be left out of the market very quickly.  The key of a digital product is to find the moment when it is known exactly the added value you bring to the customer and  they  perceive it in the same way. It is at that moment, in which you understand how to talk to them, what to say, how to sell and what really matters to them, when you can start to devise a digital project.


Designers, programmers, data experts, developers and project leaders are the necessary links to develop a successful digital product. However, talent alone is not enough; it is recommended to follow a series of ordered steps, without avoiding any, to achieve a successful digital product.


Many software companies tend to aspire to develop their products as quickly as possible in order to release them to the market immediately. However, the hurry sometimes causes skipping some of these elementary stages, which could provoke some misfortunes in the short or long term.


Talent validation is a very important preliminary step that acts as an efficient filter to lay the solid foundations of the project. 


Now, what are these steps to achieve an effective, agile and successful digital product? The following are the 5 unavoidable and unalterable stages through which a product under development should pass:


  1. Product thinking: in this level  the focus must be on devising and clearly defining the scope and functionalities of the product you are looking to develop. Thinking about what to communicate to users and what technical requirements to consider should be the first part. In addition, it is essential to identify the audience’s problems in order to create meaningful solutions that add value to customers. Also, the scenarios in which the product will be used are defined as a result of a research process and competition analysis.


  1.           Product design: in this step, UX and UI experts explore different ways to achieve a fluid and dynamic interaction between the product and the user. Ideally, different mockups are created to simulate each interface of the product before starting to develop it. The ultimate goal of the product designer is to create the best version of a requested product, with the available time and resources.


  1.           Software development: it consists of using the best practices and technologies to create a consistent product based on what was defined in the previous stages. The software developer is the one who translates into programming code what has been previously agreed with the rest of the team.


  1.           Deployment: this is the last level of the process. It consists of making the final adjustments to finally launch the digital product to the market and enable its use. It is here where all the previous steps are executed by the action of the users.


  1.           Maintenance: the final and key instance. This analogy helps to understand this stage: digital products are like living organisms that change, evolve and require a lot of attention to take care of them. Based on user interaction, changes that can be made to further improve the consumer experience are defined. Everything must work perfectly. Flexibility and strategic vision to define future steps derive from a thorough analysis of this level.

 Creating a digital product is not easy, there are many professions that converge and work simultaneously, remotely and asynchronously, all in pursuit of the same goal. So following these steps help to order and achieve good results.


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5 curiosidades sobre la inteligencia Artificial real

artificial intelligence (AI).

La inteligencia artificial (IA) ha avanzado en los últimos años, pero ¿es realmente tan inteligente como creemos? Al explorar las capacidades de la IA, descubrimos varias curiosidades fascinantes que cuestionaban nuestras percepciones de su verdadera inteligencia. A continuación presentamos cinco datos fascinantes x la verdadera inteligencia de la AI.

Restricciones contextuales y paradigma de la comprensión: Aunque los sistemas de IA son capaces de realizar tareas precisas con gran exactitud, les cuesta comprender plenamente el contexto. A menudo se encuentran con situaciones que carecen de sentido común, lo que da lugar a respuestas inesperadas o incluso ridículas. Por ejemplo, un chatbot de IA puede tener dificultades para entender una frase o una fórmula matemática, lo que revela una comprensión limitada del contexto.

Sesión y sesgo en los datos de entrenamiento: La IA aprende utilizando algoritmos entrenados en grandes conjuntos de datos de entrenamiento. Sin embargo, estos datos pueden tener sesgos y desventajas inherentes, que pueden repercutir en la forma en que la IA toma decisiones. La IA puede perpetuar y amplificar las tensiones sociales en sus respuestas y acciones si los datos de entrenamiento muestran desequilibrios o tensiones sociales, lo que plantea problemas éticos y sociales.

Falta de auténtica creatividad: Aunque la AI es capaz de producir contenidos sorprendentes como obras artísticas o musicales, carece de auténtica creatividad. La AI trabaja a partir de modelos y datos existentes, lo que limita su capacidad de aportar ideas frescas y creativas. Aunque a veces produce resultados inesperados, la creatividad genuina espoleada por la experiencia humana sigue estando más allá de las capacidades de la IA.

La IA se basa en instrucciones precisas: pero es incapaz de comprender el contexto o la intuición humana. Debido a su incapacidad para comprender la intención que subyace a una petición o la información implícita en una situación, puede producir resultados figurativamente precisos pero potencialmente erróneos. Esto demuestra que existe una brecha significativa entre la inteligencia artificial y la humana.

Dependencia de los datos de entrenamiento y generalización restringida: La IA aprende de los datos de entrenamiento proporcionados, y su rendimiento está estrechamente relacionado con la precisión y representatividad de esos datos. Esto significa que la IA puede experimentar dificultades cuando se enfrenta a situaciones novedosas o a datos que están fuera del alcance de su programa de entrenamiento. En su camino hacia la verdadera inteligencia, su capacidad para generalizar y adaptarse a situaciones nuevas sigue siendo un reto.

Aunque la IA ha avanzado mucho y ha superado muchos obstáculos, estas curiosidades nos recuerdan que aún queda mucho camino por recorrer antes de que la IA pueda alcanzar una inteligencia equiparable a la de los humanos. Así podremos explorar y comprender mejor las limitaciones y el potencial de la IA y tomar decisiones sobre su implantación y desarrollo económico que beneficien a la sociedad.

The Future of Work is here, and it’s here to stay

There are no current limits for searching talent: remote work, the freelance world and diversity are some of the key concepts to create an ideal working team.


Some work dynamics have changed since the pandemic: processes automation, new technology incorporation and, mainly, the revaluation of professional profiles for making up hybrid teams. What do the new work models look like?


Before the pandemic, there was some evidence about how the future of work would be like. For instance, more and more companies offered some benefits related to a flexible schedule and remote work. Another trend showed that workers started to choose independent work while big and small companies decided to hire freelancers specialized in areas such as IT, AI engineering or web design, to fulfill projects without having to hire new employees.


In 2019 the Upwork platform carried out a study that showed that 63% of American companies employed at least one part of their workers remotely and 35% of the American labor force was represented by independent workers. The same happened in Latin America, where the number of remote workers, freelancers or workers of a company, reached 23 million according to estimations of the International Labor Organization.



The events that took place during 2020 allowed the implementation of some already considered processes to go faster than before. It also forced the application of other unexpected processes, like compulsory remote work, digitalization of tasks that were previously done in-house and the unpredicted mix of personal and working life. But nobody imagined that these changes would be definite after the pandemic.


These are some changes that will remain:

• Automatisation and simplification of structures: within the chaos of digital transformation, some tedious tasks which used to be in-house became digital and automatic. There were some tasks that unnecessarily required time of the employees but now that time has been maximized and it is used for working on other projects.

• Remote and collaborative work: the need to be in contact with other members of the team even remotely led to digital platforms of communication. In most cases, these ones enabled a work model which is more conscious about others and teams themselves.

• Confidence-based: the control of the teams during in-house work changed with the remote work, in which confidence is essential as it makes possible that teams work more freely and in a more productive way without a boss having to control.

• Work flexibility: some time before, it was a must for employees to arrive at a certain time to the office and work at their desks for 9 hours non-stop. After the pandemic, it was understood that this model did not mean more productivity and that management by objectives together with certain time flexibility lead to better results.

• Revaluation of talent: companies have understood the importance of having diverse, specialized and efficient talent. Instead of hiring more full-time employees to do the same and fixed tasks, the freelance and remote world started to gain relevance in different projects, which also activates the internal talent in order to improve productivity and so obtain better results.



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The Flock helps you accelerate your digital transformation. Build your Team Now. Click here!

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