How Nearshoring drives innovation and growth for Startups.

Over the past few years, advancements in technology have significantly revolutionized the way we engage with each other. The swiftness and effectiveness with which we can acquire knowledge, communicate with peers, and conduct business transactions have fundamentally altered our lifestyle and professional practices. In this article, we discuss how nearshoring can enhance innovation and expansion for startups.

In a globalized and digitized world, industries such as entrepreneurship have been particularly impacted by ICTs. Recent statistics indicate that startups are the ones that use technology the most to develop innovative products or services.

At first, to ensure stability (cost reduction, aiming for greater production), these companies seek viable methodologies in the market to carry out their projects. Nearshoring is a response to the big uncertainties that these fledgling companies may have.

This is a well-known outsourcing methodology in which a company transfers part of its production to third parties. Although these third parties are located in other countries, they are located in nearby destinations with a similar time zone. This practice is increasingly being implemented in the remote work world, allowing for cost reduction while maintaining a high level of quality in service provision.

Unlike offshoring, proximity between providers and industry is a protagonist. This translates into better communication management. The choice of regions when hiring allows firms to have a similar time zone, facilitating coordination, streamlining, and teamwork. This necessary help makes collaboration more effective, key when thinking about synchronous and asynchronous work in service provision. Not to mention that, with this system, there are no concerns about personnel mobility or cultural and linguistic barriers.

Startups have more limited budgets than large companies and need to reduce costs to grow profitably. Nearshoring is an effective way to prevent this from happening, as it allows part of the production to be outsourced to third parties located in nearby places with lower labor and operating costs. When facing the possibility of a deficit, sub-contracting is an option. Segmenting production allows startups to access a broader group of experts in a variety of areas, which can accelerate the development process and improve the quality of the final product, giving rise to agility and flexibility in a constantly changing business environment.

Latin America is a region in full evolution. With a growing entrepreneurial ecosystem, it offers opportunities for startups and companies looking for innovation and cutting-edge technological solutions. In fact, US industries use this methodology to seek Latin American talent. A continent that has emerged as an attractive destination for outsourcing services and the establishment of new companies due to its broad knowledge in the field, competitive labor costs, and geographic proximity to the United States, one of the world’s largest technology markets.

Highly valued in the industry due to its quality, language and cultural skills, and its ability to adapt to specific customer requirements, this place is a cradle of developers, engineers, and technicians in the region. Specialists who have proven to be highly competent in areas such as software development, data analysis, artificial intelligence, and cybersecurity.

Additionally, this area has many universities and research centers that offer top-level education in scientific development and computer sciences, contributing to the increase in expert talent in the region.

Startups have seen Latam as an ideal place to establish their operations due to its low operating costs and a great business climate. The region has witnessed an increase in the number of businesses, accelerators, and venture capital funds that are dedicated to supporting these entrepreneurs.

In a context where Latin America emerges as an inexhaustible source of professionals, Nearshoring provides startups with the opportunity to obtain high-quality services at a competitive price, while allowing them to maintain a close relationship with their providers. This strategy helps them reduce costs, increase efficiency, improve service quality, and ultimately drive their growth and success in a constantly evolving global market.


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The secret of effectiveness lies in a Culture of Open Talent

Companies today face a critical juncture as they strive to innovate their practices and dynamics while still maintaining traditional work schemes that require physical presence in the office. This has led to a constantly changing company culture that leverages technology and the internet to find new and better ways of exchange beyond face-to-face work.

The labor market’s current reality reflects the new needs of both enterprises and freelance workers. Companies must decide whether to continue their talent recruitment and selection processes as they have in the past or explore new methods.

Regardless of their approach, companies must embrace the new virtual model and incorporate platforms and digital resources into their work. The opportunities presented by this new situation justify the importance of respecting and including diverse options.

To create an open talent culture, companies must remain in constant contact with collaborators and other companies, increase talent sources by seeking flexible and open ones, encourage talent flow while respecting time, roles, and specific needs, and commit to recruiting new talents.

The goal is to prevent a company culture from becoming closed, blocked, and rigid, as this traditional talent system limits the flow of resources and hinders profitable exchange. Most organizations still adhere to a traditional working model – the permanent employee with a fixed schedule – that cannot keep pace with the rapid pace of change in the information and technology sectors.

Promoting an open talent culture does not mean accepting everything equally, which can lead to disorder. Instead, it allows for greater energy, idea flow, and task sharing, leading to innovative solutions within the organization.

In this context, the foundations of the open talent culture are:

  • Transparency and openness. Once the new temporary members are incorporated, new information and methods exist to solve problems. The openness to new information and methodologies is the key to the company’s success.
  • Agility and dynamism. Open talent cultures are abundant in suggestions and experiences from freelance workers who, as a global community, provide a specific approach to share new tools and methods.
  • The incorporation of global talent promotes the addition of different cultures and ways of thinking. The fact of having a culture that is focused on inclusion will improve the results significantly.
  • Collaborative environment. It is essential to understand that, to achieve the best performance of remote workers, we must collaborate openly.
  • Management by objectives. Open talent cultures hire employees who work by projects. The enterprises that apply this methodology have fewer permanent labor relationships.
  • More predictability. One of the main problems of an organization is to be able to know which actions it may need in the future. In this context, with an open talent culture, the functions of the employees are reduced and remain without internal background which makes them unable to operate. There is no prejudice when leading change.



What’s the use of keeping a fixed work team in which its members feel blocked, without any chance of growing and even any clear goals? For what purpose do we resist taking advantage of the new work dynamics?

The current work models must be more and more aligned with the hybrid schemes and the dynamism of the context in which they are developed. Having a close talent culture that does not go together with external events and trends causes the loss of effectiveness at all of its organizational levels.

An enterprise that maintains its open talent culture, with its front doors in constant movement allowing employees to move freely, is likely to have more effectiveness when showing the results.

This is not a new trend but the promoters of the open talent culture allow the mixed and flexible labor force to increase at a pace that has not been possible so far.


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