During the last few years, the way companies recruit new employees and the way professionals offer their jobs have completely changed. Some of the factors that made it possible are new technology improvement, digital economy development and different changes in a post-pandemic world.
Therefore, an economic concept based on people who offer their services in freelance and temporary ways through mobile applications has become popular. This new relationship within the labor market is called the “Gig economy” and it is applied by many new enterprises, as it accelerates recruitment times, which makes the search for skilled personnel easier for every task.
Small businesses and startups are the main driving force of the creation of digital platforms where workers offer their temporary services which are sometimes related to the tech world. There is currently a great number of young professionals who belong to areas such as web design and development, project management or copywriting, among others that are highly requested. The workers take the advantage of being part of various projects at the same time.
As the economy is becoming more and more digital, the Gig economy is making its way worldwide as one of the favorite options for millennials who prefer working in a remote, flexible, self-employed and short-term way and by objectives.
Although traditional recruitment processes have some known advantages, Gig workers possess certain aspects which seem to be increasingly attractive for 21st-century talents:
- Innovation: they get in touch with innovative companies worldwide, which enables them to fully develop their creative potential.
- Remote work: they are able to do their job from anywhere, they only need an electronic device and internet connection. In this way, there is a greater labor supply for them.
- Labor flexibility: they give priority to flexible schedules that let them organize themselves and combine work and leisure. They prefer short-term projects where they are paid by objectives and not by hours worked. They even do different jobs with many startups simultaneously.
- Extra incomes: they often use this labor model in order to generate an extra income by working as freelancers in their spare time, as every worker manages their own time.
- Online payments: due to new technologies, professionals can invoice from anywhere in the world. There are several safe platforms by means of which organizations make payments in a digital way.
These are some of the characteristics of this economic model that is making their way by leaps and bounds thanks to the offered advantages both for enterprises and professionals.
However, within an increasingly competitive working context, it is considerable to know what the companies are looking for and which skills they prioritize when recruiting talents. These are some recommendations in order to be prepared if some opportunities arise:
- Inside the Gig world, working experience or academic qualifications are not as relevant as the specific skills of every worker. The idea is to analyze the main problems, the current world challenges and the talent’s contributions to solving them. The most required skills are language, meeting deadlines and writing. It is also useful to recognize the strengths so as to develop them.
- Learning to work independently without bosses telling what to do or when to leave is not only one of the benefits but also the challenges of this model. Being organized and able to manage time properly is a must.
- Becoming part and familiar with the digital world and the new technologies is vital to perform and improve within a Gig context. Tech-skilled professionals are more and more required.
- The constant training is significant. We are talking about areas that are constantly changing and updating, so a university degree is not enough. Continuous learning candidates are taken into account.
- This economic model is equal to or more competitive than the traditional one, so it is crucial to demonstrate what someone is capable of. It is important to have a portfolio to show in any job opportunity. In this labor dynamics, they have to worry about performing the job properly and acquiring new clients frequently.
- Considering what allows the talent to stand out from the crowd is also essential. The idea is to be clear about what their distinctive feature is and create a personal style. Therefore, they will be able to go into the labor market and offer their services successfully.
The gig economy is a trendy model that is chosen more and more by professionals who decide to manage their own time. It has become really popular during the last few years and predictions indicate that it will continue like this.
Although it is a competitive model that needs to be one step forward to achieve the best opportunities, it has numerous benefits and no one would regret adopting it as a labor dynamic.
Some say it is the future work, although we think that the future has already arrived. Now it is necessary to analyze how this trend will continue developing in the medium and long term.