The business culture

is related to the values, objectives, missions, and view of a certain company and the employers are the ones who transmit them to the employees, who share it with each other in every project. This culture represents the structural foundation, whose purpose is to create a sense of belonging and promote not only the mutual support and the cooperation among the members of the enterprise but also the compliance of the schemes and working rules.

Regarding the internal level, it is expressed throughout the adopted modality and guidelines that regulate the working dynamics but it also controls the relationships among the employees. Those who work for a certain organization feel identified with its proposal, so they adapt their behavior and their way of perceiving what they perform there. But at the external level, it can be present in the exchange and collaborations that the company has with other enterprises.

Due to the Covid-19 pandemic

many companies had to start to consider other options completely different from the traditional working model. On this point, we should focus on the factors that allow current companies to keep on track and go for virtuality.

The challenge of creating this culture within the remote model requires new strategies which, among other things, aim at maintaining communication, emotional intelligence and empathy. Besides these strategies promote leadership and make the learning of necessary tools easier in a continuous, efficient and coordinated way.

In accordance with the latter, it is essential to point out that, as they do not share a physical space in this new model, employees’ expressions, gestures and behavior during their virtual meetings are crucial in terms of dialogue and exchange with others.

As part of these new marketing strategies, it is also important to highlight which are the market needs that the company can fulfill in the present, which are the skills and techniques in order to do so and which will be the objectives. This enables the enterprise to pay attention to their clients’ needs and desires and design a plan to satisfy them.

Moreover, it is vital that the organization takes actions in order to accompany and strengthen every employee’s and team’s development by promoting the fulfillment of tasks, the meeting of deadlines throughout common agreements and criteria.

In this article, we will review over some aspects to take into account when creating business culture:

1.   Defining the company’s personality and values: this means not only clarifying the features by which the members will be able to interact between each other and with their clients but also outlining which are the values that they will defend in those interactions.
2.   Being clear about the mission and view of the brand for developing tasks: employees must be aware of what the organization is like nowadays and where it is going ahead. So the entire purpose of the company, the needs and demands they want to comply with and the strategies must be clarified.
3.   Encouraging employees to accomplish the organization’s goals: it is essential to let them know about the benefits they can get when meeting the deadlines in search of complying with those goals.
4.   Motivating employees to learn new skills: the market is constantly changing its conditions, so the workers must be up-to-date by learning the necessary skills in order to remain in it. This will allow them to be more versatile and move forward in their career.
5.   Providing tools for the leadership development within the team: the enterprise must accompany and allow their members to make decisions and solve conflicts in a proactive way, keeping the connection of the team in search of guaranteeing everyone’s well-being.
6.   Acknowledging every worker’s performance: receiving recognition makes workers feel appreciated by the company. Being aware that you are doing well and that contributes to the normal whole operation is gratifying to continue improving.
7.   Promoting mutual support and collaboration within the work team: actions must be taken in order to boost the team spirit and encourage collaborative work, so they can help each other.
8.   Generating gathering spaces, no matter how far they are: it is essential that there exist spaces outside the working environment, where employees can meet with each other virtually, share common interests, express genuinely and build bonds with their colleagues.
9.   Boost communication between employers and employees in a flexible way: by adopting more independence and autonomy, remote work involves holding other kind of strategies for communicating. In order to do so, the most adequate channels to share relevant information must be defined. When and how that will happen should also be established.
10. Improving body language in the digital world: in this type of meetings, the body has a different role from the one it used to have in in-person meetings. So, it is recommended to pay attention to the non-verbal expressions and observe and listen carefully to others, apart from the verbal communication.

It is evident that this working model implies making changes and reconsiderations within companies. Creating business culture represents a huge responsibility, which, despite everything, will improve the confidence of workers inside organizations, looking for common development in order to achieve success and prosperity.

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